| AVAILABLE SELECTIONS |
| Donor Type Selections |
| Adult Age |
| Childs Age |
| Dwelling Type |
| Education |
| Gender |
| Household Income |
| Length Of Residence |
| Marital Status |
| Occupation (Includes Spouse) |
| Activities/Lifestyle |
| Reading Interests |
| Collector Selections |
| Credit Card Holders |
| Life Events |
| Music Preference Selections |
| Sports & Recreation |
| Pets |
| Last Purchased Online - # of Weeks |
| Online Purchasing Frequency |
| Purchasing Behavior |
| |
| DONOR TYPE SELECTIONS: (+$10/M) |
| African-American |
| Animal Welfare/Cause |
| Asian |
| Blue Collar |
| Buddhist |
| Business Donors Local Charities |
| Catholic |
| Charitable |
| Child Welfare |
| Community/Civic Activities |
| Conservative |
| Cultural Arts |
| Environmental/Wildlife Issues |
| French |
| German |
| Greek Orthodox |
| Health Related |
| Hispanic |
| Italian |
| Jewish |
| Liberal |
| Mail Order |
| Physican Donors |
| Political |
| Protestants |
| Religious |
| Scottish |
| Veterans |
| White Collar |
| |
| ADULT AGE: (+$5/M) |
| 18-24 |
| 25-44 |
| 35-44 |
| 45-54 |
| 55-64 |
| 65-74 |
| 75+ |
| |
| CHILDS AGE (+$5/M) |
| 0-2 |
| 3-5 |
| 6-10 |
| 11-15 |
| 16-17 |
| |
| DWELLING TYPE: (+$5/M) |
| Single Family |
| Multi-Family |
| |
| EDUCATION: (+$10/M) |
| Completed Graduate School |
| Completed College |
| Completed High School |
| Some College |
| Vocational/Technical School |
| |
| GENDER: (+$5/M) |
| Female |
| Male |
| |
| HOUSEHOLD INCOME: (+$5/M) |
| $15,000 & Under |
| $15,000-$19,999 |
| $20,000-$29,999 |
| $30,000-$39,999 |
| $40,000-$49,999 |
| $50,000-$74,999 |
| $75,000-$99,999 |
| $100,000-$149,999 |
| $150,000-$174,999 |
| $175,000-$199,999 |
| $200,000-$249,999 |
| $250,000 & Over |
| |
| LENGTH OF RESIDENCE: (+$5/M) |
| Under 1 Year |
| 1 Year |
| 2 Years |
| 3 Years |
| 4 Years |
| 5 Years |
| 6 Years |
| 7 Years |
| 8 Years |
| 9 Years |
| 10 Years |
| 11 Years |
| 12 Years |
| 13 Years |
| 14 Years |
| 15 Years & Over |
| |
| MARITAL STATUS: (+$5/M) |
| Married |
| Inferred Married |
| Single |
| Inferred Single |
| |
| OCCUPATION (+$10/M) |
| Accountants |
| Architects |
| Attorneys |
| Beauty |
| Business Owners |
| Chiropractors |
| Civil Servant |
| Clerical or Social Worker |
| Computer Professional |
| Counselors |
| Dentists / Dental Hygienist |
| Doctors / Physicians / Surgeons |
| Electricians |
| Engineers |
| Executive / Administrator |
| Farming / Agriculture |
| Foreman |
| Homemaker |
| Interior Designers |
| Landscape Architects |
| Management |
| Military |
| Nurse |
| Occupational / Physical Therapists |
| Opticians / Optometrists |
| Pharmacists |
| Professional Driver |
| Professional / Technical |
| Psychologist |
| Real Estate (Sales, Brokers, Appraisers) |
| Retail Sales |
| Retired |
| Sales / Marketing |
| Service Workers |
| Self Employed |
| Social Worker |
| Speech Pathologist / Audiologist |
| Student |
| Surveyors |
| Teachers / Librarians |
| Tradesman / Machine / Laborer |
| Unknown |
| Upper Management / Executive |
| Veterinarian |
| Work From Home |
| |
| ACTIVITIES/LIFESTYLES: (+$10/M) |
| Arts |
| Auto Work |
| Aviation |
| Beauty and Cosmetics |
| Boating / Sailing |
| Camping / Hiking |
| Career |
| Career Improvement |
| Cat Owner |
| Celebrities |
| Children's Interests |
| Christian Families |
| Collector Avid |
| Common Living |
| Community / Charities |
| Computers |
| Consumer Electronics |
| Cooking - General |
| Cooking - Gourmet |
| Cooking - Low Fat |
| Cooking / Food Grouping |
| Crafts |
| Cultural / Artistic Living |
| Current Affairs / Politics |
| Dieting / Weight Loss |
| DIY Living |
| Dog Owner |
| Education Online |
| Electronics / Computers Grouping |
| Environmental Issues |
| Equestrian |
| Exercise - Aerobic |
| Exercise - Running / Jogging |
| Exercise - Walking |
| Exercise / Health Grouping |
| Fashion |
| Fishing |
| Food - Vegetarian |
| Food - Wines |
| Foods - Natural |
| Games - Board Games / Puzzles |
| Games - Computer Games |
| Games - Video Games |
| Gaming - Casino |
| Gaming - Lottery |
| Gardening - Interest Grouping |
| Golf |
| Grandchildren |
| Health / Medical |
| High Tech Living |
| Highbrow |
| History / Military |
| Home Furnishings / Decorating |
| Home Improvement |
| Home Improvement - Do-It-Yourselfers |
| Home Improvement Grouping |
| Home Living |
| House Plants |
| Hunting / Shooting |
| Investing / Finance Grouping |
| Investments - Foreign |
| Investments - Personal |
| Investments - Real Estate |
| Investments - Stocks/Bonds |
| Money Seekers |
| Motorcycling |
| Movie / Music Grouping |
| Movie Collector |
| Movies at Home |
| Music - Avid Listener |
| Music - Home Stereo |
| Music Collector |
| Music Player |
| NASCAR |
| Other Pet Owner |
| Outdoors Grouping |
| Parenting |
| Photography |
| Professional Living |
| Reading - Avid |
| Religious / Inspirational |
| Science / Space |
| Scuba Diving |
| Self-Improvement |
| Sewing / Knitting / Needlework |
| Smoking / Tobacco |
| Snow Skiing |
| Spectator - TV Sports |
| Spectator Sports - Auto / Motorcycle Racing |
| Spectator Sports - Baseball |
| Spectator Sports - Basketball |
| Spectator Sports - Football |
| Spectator Sports - Hockey |
| Spectator Sports - Soccer |
| Spectator Sports - Tennis |
| Sports Grouping |
| Sporty Living |
| Strange and Unusual |
| Sweepstakes / Contests |
| Tennis |
| Theater / Performing Arts |
| Travel - Cruise Vacations |
| Travel - Domestic |
| Travel - Family Vacations |
| Travel - International |
| Travel Grouping |
| TV - Cable |
| TV - HDTV/Satellite Dish |
| TV - Satellite Dish |
| Upscale Living |
| Water Sports |
| Wireless - Cellular Phone Owner |
| Woodworking |
| |
| READING INTERESTS: (+$10/M) |
| Astrology |
| Audio Books |
| Best Selling Fiction |
| Childrens |
| Computer |
| Cooking or Culinary |
| Country Lifestyle |
| Fashion |
| Financial Newsletter Subscribers |
| History |
| Interior Decorating |
| Magazines |
| Medical or Health |
| Military |
| Mystery |
| Natural Health Remedies |
| People or Entertainment |
| Religious/Inspirational |
| Romance |
| Science Fiction |
| Science or Technology |
| Sports |
| World News or Politics |
| |
| COLLECTOR SELECTIONS: ($+10/M) |
| Antiques |
| Arts |
| Coins |
| Dolls |
| Figurines |
| General |
| Plates |
| Sports Memorabilia |
| Stamps |
| |
| CREDIT CARD HOLDERS: (+$10/M) |
| American Express |
| American Express Gold |
| Bank |
| Discover |
| Discover Gold |
| Mastercard |
| Mastercard Gold |
| Specialty - Gas, Department/Retail Store |
| Travel & Entertainment |
| Upscale Department Stores |
| Visa |
| Visa Gold |
| |
| LIFE EVENTS: (+$25/M) |
| Child Nearing High School Graduation |
| Empty Nester |
| Expectant Parent |
| Intend to Purchase - Vehicle |
| Marital - Divorced |
| Marital - Newlywed |
| New Parent |
| Recent College Graduate |
| Recent Home Buyer |
| Recent Mortgage Borrower |
| |
| MUSIC PREFERENCE SELECTIONS: (+$10/M) |
| Christian/Gospel |
| Classical |
| Country |
| Easy Listening |
| Jazz |
| Rhythm & Blues |
| Rock & Roll |
| Soft Rock |
| |
| SPORTS & RECREATION: (+$10/M) |
| Aerobics |
| Baseball |
| Basketball |
| Biking/Motor Biking |
| Boating/Sailing |
| Camping/Hiking |
| Equestrian |
| Fishing |
| Fitness |
| Football |
| Golf |
| Hockey |
| Hunting/Shooting |
| NASCAR Enthusiast |
| Running/Jogging |
| Scuba Diving |
| Snow Skiing |
| Sporting Interest |
| Tennis |
| Walking |
| Weight Lifting |
| |
| PETS: ($+10/M) |
| Household Pets (nonspecific) |
| Own a Cat |
| Own a Dog |
| |
| LAST PURCHASED ONLINE - # OF WEEKS: (+$15/M) |
| |
| ONLINE PURCHASING FREQUENCY: (+$10/M) |
| One Time |
| 2-4 Times |
| 5-10 Times |
| 11+ Times |
| |
| PURCHASING BEHAVIOR: (+$10/M) |
| Catalog/Showroom |
| TV/Mail Order |
| Online |
