 |
This file contains 167,400,000 donors, mail order buyers, magazine subscribers and opportunity seekers. The database was compiled from telephone and mail order purchase information, rebate coupons, subscription order forms, warranty card registrations, sweepstakes entry forms, credit data, institution information, association & trade show/conference attendee rosters, consumer surveys & questionnaires, licenses, loan applications and registrations
DONOR TYPE SELECTIONS:
| Animal Welfare/Cause |
236,176 |
| Anti-Gun Control |
5,216
|
| Business Donors Local Charities |
57,607 |
| Charitable |
1,079,038 |
| Child Welfare |
178,881 |
| College Alumni |
20,023 |
| Community/Civic Activities |
327,104 |
| Conservative |
490,450 |
| Cultural Arts |
51,449 |
| Educational |
8,669 |
| Environmental/Wildlife Issues |
472,242 |
| Frequent Donors |
817,665 |
| Handicapped Children Causes |
25,520 |
| Health Related |
320,594 |
| Humanitarian |
100,013 |
| International Relief |
10,564 |
| Jewish |
24,072 |
| Liberal |
44,027 |
| Local Sports |
9,561 |
| Our Nation's Heritage |
199,549 |
| Philanthropic Organ Board |
11,126 |
| Political |
65,235 |
| Democratic/Liberal |
6,468 |
| One-Time Donors |
13,408 |
| Multi-Donors |
8,225 |
| Republican/Conservative |
10,450 |
| Political Causes |
298,738 |
| Powerful Women |
3,538 |
| Religious |
413,463 |
| Social Services |
31,745 |
| World Peace |
230 |
| Women's Causes |
26,488 |
| Veterans |
145,461 |
ADULT AGE CATEGORIES:
| Under 18 |
3,315 |
| 18 - 24 |
122,877 |
| 25 - 34 |
581,111 |
| 35 - 44 |
933,309 |
| 45 - 54 |
881,603 |
| 55 - 64 |
574,308 |
| 65 - 74 |
427,897 |
| 75 and Older |
313,433 |
CHILDREN'S AGE AT HOME:
| Under 3 |
198,148 |
| 3 - 5 |
205,599 |
| 6 - 10 |
398,424 |
| 11 - 15 |
334,259 |
| 16 - 17 |
134,801 |
DWELLING TYPE:
| Single Family |
2,594,930 |
| Multifamily |
562,677 |
EDUCATION:
| Completed Graduate School |
319,972 |
| Completed College |
683,200 |
| Completed High School |
994,226 |
| Some Graduate School |
49,524 |
| Some College |
246,237 |
| Some High School or Less |
63,860 |
| Vocational/Technical School |
119,874 |
GENDER:
| Female |
1,838,635 |
| Male |
1,944,106 |
HOUSEHOLD INCOME:
| $15,000 & Under |
257,342 |
| $15,000 - $19,999 |
206,434 |
| $20,000 - $29,999 |
434,753 |
| $30,000 - $39,999 |
487,761 |
| $40,000 - $49,999 |
470,622 |
| $50,000 - $59,999 |
319,620 |
| $60,000 - $74,999 |
585,683 |
| $75,000 - $99,999 |
432,401 |
| $100,000 - $149,999 |
447,610 |
| $150,000 - $174,999 |
76,787 |
| $175,000 - $199,999 |
1,775 |
| $200,000 - $249,999 |
1,602 |
| $250,000 & Over |
2,434 |
HOUSEHOLD TYPES:
| Female Householder |
43,148 |
| Female Householder + 2 Adults Present |
255,999 |
| Male Householder |
629,433 |
| Male & Female Present |
620,193 |
| Male Householder + 2 Adults Present |
535,515 |
| One Adult In Household |
15,817 |
| 2+ Adults In Household |
24,046 |
LENGTH OF RESIDENCE:
| Under 1 Year |
453,324 |
| 1 - 5 Years |
1,453,186 |
| 5+ Years |
1,611,820 |
MARITAL STATUS:
| Married |
2,438,704 |
| Unmarried |
937,164 |
| Divorced/Separated |
136,586 |
| Widowed |
91,823 |
OCCUPATION (INCLUDING SPOUSE):
| Clerical |
441,467 |
| Tradesman/Blue-Collar |
558,634 |
| Federal Employee |
67,705 |
| Home Office Worker |
153,477 |
| Homemaker (Full-Time) |
794,442 |
| Middle Management |
347,104 |
| Military Personnel |
37,948 |
| Military Veteran |
58,868 |
| Professional/Technical |
1,314,234 |
| Retired |
1,112,944 |
| Sales/Marketing |
320,241 |
| Self-Employed |
479,181 |
| Student |
205,001 |
| Upper Management/Administrative |
334,451 |
| Working Women |
1,452,913 |
ACTIVITIES/INTERESTS SELECTIONS:
| Arts & Antiques |
174,791 |
| Astrology/Occult |
97,787 |
| Automotive Work |
480,593 |
| Book Reader |
1,426,865 |
| Baking |
173,278 |
| Bible/Devotional |
637,880 |
| Bird Watching |
33,500 |
| Boating |
11,593 |
| Cable TV Viewing |
1,000,044 |
| Camping/Hiking |
354,096 |
| Career Oriented Activities |
86,776 |
| Casino Gambling |
455,446 |
| CDs/Tapes/Records/Stereo |
1,444,627 |
| Community/Civic Activities |
138,463 |
| Contests/Sweepstakes |
518,490 |
| Cooking |
1,004,745 |
| Gourmet Cooking |
575,786 |
| Home Cooking |
41,116 |
| Pleasure Cooking |
13,434 |
| Crafts |
893,056 |
| Crossword Puzzles |
51,379 |
| Cruise Ship Vacations |
309,952 |
| Cultural/Arts Events |
540,948 |
| Current Affairs/Politics |
105,806 |
| Cycling |
243,341 |
| Diet Conscious |
256,117 |
| Do-It-Yourself |
415,287 |
| Electronics |
423,744 |
| Fashion Clothing |
505, |
| Financial/Investing |
62,736 |
| Fishing |
401,255 |
| Fitness/Exercise |
1,130,607 |
| Foreign Travel |
501,980 |
| 850,159 |
| Outdoor Gardening |
77,021 |
| Vegetable Gardening |
552,390 |
| Golf |
259,096 |
| Grandchildren |
783,018 |
| Health/Natural Foods |
278,378 |
| Home Furnishings/Decorating |
785,533 |
| Home Entertainment |
1,246,987 |
| Home Videogames |
344,337 |
| Home Video Recording |
524,444 |
| Home Workshops |
885,917 |
| Horseback Riding |
131,666 |
| House Improvement Projects |
121,932 |
| Hunting/Shooting |
263,828 |
| Military Veteran in Household |
466,560 |
| Moneymaking Opportunities |
342,196 |
| Motorcycle |
188,750 |
| NASCAR Enthusiast |
48,166 |
| Needlework/Knitting |
440,928 |
| Our Nation's Heritage |
86,999 |
| Outdoor Sports |
396,924 |
| Personal Computers |
595,568 |
| Pets (Household) |
583,994 |
| Photography |
546,220 |
| Power Boating |
101,011 |
| Quilting |
66,153 |
| Recipes |
203,622 |
| Real Estate Investments |
105,473 |
| Recreational Vehicles |
356,539 |
| Rugged Outdoor Enthusiasts |
642,771 |
| Running/Jogging |
147,456 |
| Sailing |
44,061 |
| Science Fiction |
203,954 |
| Science/New Technology |
303,600 |
| Scuba Diving |
1,792 |
| Security Conscious |
1,102,586 |
| Self-Improvement |
240,504 |
| Sewing |
521,575 |
| Snowmobiling |
51,570 |
| Stock/Bond Investments |
299,837 |
| Tennis |
71,719 |
| Traveling (Unspecified) |
797,922 |
| Travel for Business |
136,760 |
| Travel for Pleasure/Vacation |
316,489 |
| Travel in the USA |
1,149,121 |
| Vacation Home/Property (Own) |
158,459 |
| Veteran's Benefits Program |
11,011 |
| Video Viewing |
522,488 |
| Volunteer Work |
64,670 |
| Walking for Health |
337,771 |
| Watching Sports on TV |
395,186 |
| Wildlife Issues |
226,961 |
| Wine |
462,916 |
| Woodworking |
93,731 |
BOOK PREFERENCE SELECTIONS:
| Book Reader |
1,426,865 |
| Best Sellers |
235,220 |
| Children's |
158,625 |
| History |
121,305 |
| Mystery |
183,405 |
| Nonfiction |
171,636 |
| Romance |
168,885 |
| Science Fiction |
119,163 |
COLLECTOR SELECTIONS:
| Art & Antiques |
408,420 |
| Coins/Stamps |
279,470 |
| Collectibles (All Types) |
611,471 |
| Die-Cast Cars |
32,749 |
| Dolls |
89,926 |
| Plates |
70,262 |
| Porcelains |
70,734 |
| Sports Items |
84,410 |
CONTACT LENS & EYEGLASS WEARERS:
| Disposable |
31,546 |
| Hard Contacts |
27,214 |
| Soft Contacts |
143,414 |
| Eyeglasses |
693,211 |
CONTEST ENTRIES/GAMBLERS:
| Casino Gambler |
101,208 |
| Sweepstakes/Contest/Lotteries |
799,213 |
CREDIT CARD HOLDERS:
| Airline Visa/MasterCard |
10,111 |
| American Express |
140,272 |
| American Express Gold |
19,803 |
| AT&T Universal |
25,927 |
| Bank |
2,082,138 |
| Diners Club/Carte Blanche |
18,120 |
| Discover |
206,650 |
| GM/Ford |
26,381 |
| MasterCard/Visa |
600,415 |
| MasterCard/Visa Gold |
203,322 |
| Specialty (Gas, Department/Retail Store) |
882,125 |
| Travel & Entertainment |
379,492 |
| Considering in Next 12 Months: |
|
| Applying For Low-Fee Credit Card |
8,914 |
| Applying For Low-Interest Credit Card |
17,336 |
| Do Not Own Credit Cards |
477,111 |
CURRENT/PROSPECTIVE ONLINE SERVICES USERS:
| Currently Subscribe to AOL |
81,080
|
| Plan to Subscribe to AOL |
19,900
|
| Currently Subscribe to CompuServe |
5,858
|
| Plan to Subscribe to CompuServe |
1,686
|
| Currently Subscribe to MSN |
10,293
|
| Plan to Subscribe to MSN |
3,055
|
| Currently Subscribe to Prodigy |
5,584
|
| Plan to Subscribe to Prodigy |
1,807
|
| Currently Subscribe to Any Online Service |
669,246
|
| Plan to Subscribe to Any Online Service |
42,207
|
DIET/HEALTH CONSCIOUS SELECTIONS:
| Diet Conscious |
328,113 |
| Dieting/Weight Control |
655,077 |
| Dietary Restrictions: |
|
| High Fiber |
32,006 |
| Low Cholesterol |
128,486 |
| Low Fat |
344,916 |
| Low Sodium |
103,460 |
| Low Sugar |
75,589 |
| Vegetarian |
20,327 |
| Exercise Equipment |
957,240 |
| Fitness/Exercise |
1,130,607 |
| Healthy/Low-Fat Cooking |
126,184 |
| Health/Natural Foods |
635,808 |
| Improving Your Health |
277,275 |
| Physical Fitness/Exercise |
1,186,325 |
| Self-Improvement |
593,323 |
| Walking for Health |
902,246 |
| Weight Loss Group Member |
63,675 |
DOLLAR AMOUNT OF LAST PURCHASE:
| $25 or Less |
3,435,720
|
| $26-$50 |
417,415
|
| $51-$99 |
178,626
|
| $100-$299 |
263,425
|
| $300 or More |
|
| Half-Size |
40,730
|
| Misses |
351,050
|
| Petite |
178,626
|
| Women’s |
263,425
|
| Size 16+ |
24,755
|
ELECTRONICS/COMPUTER OWNERS:
| Own Camcorder |
710,349
|
| Own a CD-ROM Drive |
1,155,709
|
| Own Cellular Phone |
864,170
|
| Own Digital Camera |
27,590
|
| Own DVD Player |
19,458
|
| Own Fax |
5,610
|
| Own IBM Compatible Desktop |
700,801
|
| Own IBM Compatible Laptop |
22,197
|
| Own Mac or Apple Desktop |
105,213
|
| Own Mac or Apple Laptop |
4,653
|
| Own Pager |
142,236
|
| Own a PC |
951,354
|
| Own Satellite Dish |
91,534
|
| Own Scanner |
85,462
|
HOME SHOPPING PREFERENCE SELECTIONS:
| 800 Number |
77,323 |
| Catalogs By Mail |
165,119 |
| Direct Mail Multi-Buyers |
1,151,095 |
| Direct Mail |
1,314,356 |
| Home Computer |
5,340 |
| Shopping Channel |
74,029 |
| Telemarketing |
10,046 |
| TV Infomercial |
16,434 |
| TV Ad By Mail |
17,746 |
HUNTING LICENSE HOLDERS: 313,421
| Bear Hunters |
8,873 |
| Big Horn Sheep Hunters |
737 |
| Bird Hunters |
75,609 |
| Bow/Archery Hunters |
39,617 |
| Deer Hunters |
162,190 |
| Elk Hunters |
6,836 |
| Goose Hunters |
6,859 |
|
Moose Hunters
|
639 |
| Muzzleloader Hunters |
6,710 |
| Trappers |
1,890 |
| Turkey Hunters |
53,975 |
| Waterfowl Hunters |
43,294 |
| Whitewing Dove Hunters |
20,852 |
| Women Who Hunt |
49,568 |
INSURANCE COVERAGE SEEKERS:
| Auto |
20,094
|
| Disability |
8,305
|
| Home Owners |
11,650
|
| Hospital |
12,408
|
| Life |
16,463
|
| Nursing Home |
3,700
|
| Considering in Next 12 Months: |
|
| Purchasing Auto Insurance |
18,202
|
| Purchasing Disability Insurance |
3,869
|
| Purchasing Homeowner Insurance |
13,495
|
| Purchasing Life Insurance |
17,675
|
| Purchasing Long-Term Care Insurance |
3,749
|
| Purchasing Medicare Supplement Insurance |
4,428
|
INVESTORS:
| Mutual Funds |
366,414 |
| Real Estate |
256,089 |
| Stocks/Bonds |
733,731 |
| Considering in Next 12 Months: |
|
| Investing in Individual Stocks/Bonds |
13,137 |
| Investing in Mutual Funds |
14,995 |
CONSIDERING INVESTING AMOUNTS:
| $0-$5,000 |
34,786 |
| $5,001-$15,000 |
10,561 |
| $15,000+ |
8,501 |
LIFESTYLES AFFINITIES:
="18">Home Furnishing
| Automotive |
84,067 |
| Books |
294,718 |
| Cable TV Viewing |
8,985 |
| Career |
9,605 |
| Computer |
198,483 |
| Contemporary Fashion |
147,826 |
| Crafts |
3,154 |
| Fashion |
34,372 |
| 196,788 |
| Jewelry |
103,757 |
| Large Size Apparel |
367,058 |
| Marrying |
3,054 |
| Men’s Fashion |
31,323 |
| Petite Size Apparel |
49,953 |
| Photography |
27,609 |
| Spanish Spoken in Household |
106,905 |
| Travel |
61,166 |
| Vacation Home/Property Owners |
158,459 |
| Videos |
41,421 |
| Women’s Apparel |
778,903 |
| Young Families |
91,283 |
LIFESTYLE CHANGE SELECTIONS:
| Applying For A New Mortgage |
123,157 |
| Applying For A Home Equity Loan |
7,491 |
| Applying For A Home Loan |
6,486 |
| Applying For An Automobile Loan |
18,920 |
| Buying A Home |
18,085 |
| Getting Married |
18,254 |
| Had A Baby |
283,575 |
| Having A Baby |
83,917 |
| Major Home Improvement |
28,149 |
| Moving |
28,175 |
| New Vehicle Lease |
7,577 |
| New Vehicle Purchase |
41,523 |
| Refinancing Current Mortgage |
2,696 |
| Retiring |
14,685 |
| Starting A Business |
11,543 |
LONG DISTANCE CALLING CARDS - BUSINESS USERS:
| AT&T |
3,417 |
| MCI |
886 |
| Sprint |
467 |
| Other |
1,367 |
LONG DISTANCE CALLING CARDS - PERSONAL USERS:
| AT&T |
76,853 |
| MCI |
14,208 |
| Sprint |
8,003 |
| Other |
20,963 |
LONG DISTANCE TELEPHONE USERS:
| AT&T |
567,152
|
| MCI |
78,386
|
| Sprint |
47,656
|
| Other |
52,123
|
MAGAZINE SUBSCRIBERS:
| Automotive |
16,515 |
| Business |
125,971 |
| Child/Baby/Parents |
42,328 |
| Cooking/Wine |
91,379 |
| Crafts/Hobbies |
12,973 |
| Education |
134,106 |
| Entertainment |
24,363 |
| Ethnic |
5,844 |
| Executive |
31,800 |
| Farming |
6,704 |
| Food |
15,082 |
| Generic |
96,328 |
| Health & Beauty |
132,746 |
| High Society/Culture |
1,633 |
| Home & Gardening |
70,176 |
| Men’s |
19,625 |
| Music |
18,898 |
| News Weeklies |
81,753 |
| Sports, Outdoors & Health |
43,234 |
| Thru Sweepstakes |
80,802 |
| Travel |
112,911 |
| Upscale |
2,944 |
FAVORITE MAGAZINES:
MAIL ORDER BUYERS SELECTIONS:
| African-American |
15,758 |
| Business/Financial |
19,794 |
| Computer/Internet |
10,044 |
| Consumer Interest |
14,950 |
| Cooking |
64,376 |
| Crafts |
7,757 |
| Entertainment |
90,754 |
| Fashion |
34,685 |
| General Interest |
108,727 |
| Health/Fitness |
55,167 |
| Home/Garden |
109,141 |
| Intellectual |
7,929 |
| Mechanics/Home Improvement |
20,893 |
| Men’s Interest |
18,471 |
| News |
50,145 |
| Outdoor |
33,590 |
| Parent/Children |
29,666 |
| Pets |
2,525 |
| Religious |
9,327 |
| Science |
13,420 |
| Sports |
36,294 |
| Teen |
11,624 |
| Travel |
24,122 |
| Accessories |
103,727 |
| Activities |
8,180 |
| American Agriculture |
38,648 |
| Americana |
212,594 |
| Apparel |
776,170 |
| Athletic Equipment |
64,738 |
| Automotive Products |
320,008 |
| Beauty |
17,283 |
| Books/Magazines |
831,354 |
| Books/Music |
709,306 |
| Books on Cassette |
52,143 |
| Business Supplies |
36,413 |
| Cable TV |
64,225 |
| Career |
162,551 |
| Catalog |
667,117 |
| Checks |
162,551 |
| Children’s Merchandise |
778,492 |
| Clothing Shoppers |
545,056 |
| Collectibles |
22,895 |
| Computer Products |
100,838 |
| Cooking |
323,706 |
| Contact Lens |
41,225 |
| Cosmetics |
95,506 |
| Crafts/Hobbies |
633,370 |
| Crafts – Female |
11,422 |
| Crafts – Female/Male |
71,146 |
| Crafts – Male |
15,033 |
| Credit Card: |
|
| American Express |
157,324 |
| Discover Card |
111,919 |
| MasterCard/Visa |
724,681 |
| Current Events/News |
5,421 |
| Dieting/Weight Control |
47,358 |
| Domestics |
33,909 |
| Executive Products |
38,331 |
| Financial Services |
456,536 |
| Fishing |
91,380 |
| Food |
70,310 |
| Food/Sundries |
289,570 |
| Fundraising |
215,919 |
| Gardening Supplies |
253,554 |
| General Merchandise |
532,966 |
| Generic |
404,613 |
| Gifts |
657,585 |
| Golf |
1,027,012 |
| Health & Fitness |
172,101 |
| High Ticket Mail Order Buyers |
112,319 |
| Holiday Items |
22,322 |
| Hollywood |
13,330 |
| Home Electronics |
84,609 |
| Home Furnishings |
306,694 |
| Horticulture |
610,226 |
| Housewares/Linens |
226,538 |
| Hunting |
97,227 |
| Insurance |
186,291 |
| Jewelry |
430,651 |
| Lingerie |
8,592 |
| Low Ticket Mail Order Buyers |
567,881 |
| Magazines |
149,332 |
| Marriage/Bridal |
5,628 |
| Mature America |
501,057 |
| Men’s Apparel |
162,582 |
| Membership |
182,070 |
| Mid Ticket Mail Order Buyers |
51,770 |
| Motorcycling |
8,655 |
| Music – Cassettes |
41,526 |
| Music – CDs |
564,172 |
| Outdoor |
343,032 |
| PCs/Peripherals |
85,546 |
| Pet Products |
12,769 |
| Photography |
389,668 |
| Shoes: |
|
| Men’s |
30,067 |
| Women’s |
79,142 |
| Smokers (+$150/M) |
18,106 |
| Software |
25,811 |
| Sports |
223,423 |
| Stamps & Coins |
104,776 |
| Stationery/Cards |
573,697 |
| Stereo/TVs |
172,188 |
| Tools |
69,285 |
| Travel |
272,403 |
| Videos |
158,289 |
| Vitamins/Health Products |
92,729 |
| Wine & Spirits |
188,031 |
| Women’s Apparel |
470,352 |
| Women’s Fashions |
735,871 |
| Young Family |
13,204 |
MAIL ORDER CLUBS – CURRENT:
| Book |
116,799 |
| CD/Cassette/Record |
145,124 |
| Recipe/Garden |
43,834 |
| Video |
|
| Book |
116,706 |
| CD/Cassette/Record |
130,507 |
| Recipe/Garden |
64,699 |
| Video |
37,475 |
MEMBERSHIP SELECTIONS:
| Credit Union Member |
86,885 |
| Discount Club Member |
71,981 |
| Frequent Flyer/Airline Club Member |
693,694 |
| Union Member |
62,053 |
| Weight Loss Group |
63,675 |
MULTI-BUYERS:
| 1 Purchase |
2,681,089 |
| 2-3 Purchases |
1,294,702 |
| 4-5 Purchases |
450,660 |
| 6-10 Purchases |
367,396 |
| 11+ Purchases |
170,291 |
MUSIC PREFERENCE SELECTIONS:
| Alternative Music |
32,362 |
| Classical |
132,015 |
| Contemporary Christian |
54,646 |
| Country |
218,752 |
| Easy Listening/Light Sounds |
204,424 |
| Gospel |
85,425 |
| Jazz |
84,523 |
| Latin |
14,012 |
| Metal |
16,965 |
| Oldies |
234,341 |
| Pop/Dance |
80,081 |
| Rap |
13,444 |
| Rhythm/Blues |
75,198 |
| Rock (Hard & Soft) |
167,405 |
| Own a CD Player |
1,665,063 |
OPPORTUNITY SEEKER SELECTIONS:
| Business Opportunity Seekers |
153,854 |
| Contest Players |
422,193 |
| Credit Seekers |
25,735 |
| Lottery Players |
26,700 |
| MLM Participants |
24,828 |
| New Credit Card |
529,440 |
| 900# Callers |
23,044 |
| Sweeps Entrants |
179,180 |
OUTDOOR SPORTS & RECREATION:
| Bicycling |
694,720 |
| Bird Watching |
95,240 |
| Boating/Sailing |
14,958 |
| Bowling |
29,878 |
| Camping/Hiking |
790,421 |
| Fishing |
880,039 |
| Golf |
671,477 |
| Horseback Riding |
147,590 |
| Hunting/Shooting |
647,015 |
| Motorcycling |
195,823 |
| NASCAR Enthusiast |
31,581 |
| Participate in Team Sports |
17,172 |
| Power Boating |
291,692 |
| Running/Jogging |
394,667 |
| Sailing |
109,150 |
| Scuba Diving |
48,109 |
| Snowboarding |
4,9508 |
| Snow Skiing |
260,275 |
| Soccer |
12,374 |
| Tennis |
178,792 |
| Watching Sports on TV |
1,130,496 |
| Water-skiing/Water Sports |
30,502 |
PETS:
| Household Pets (nonspecific) |
170,659 |
| Own a Cat |
768,304 |
| Own a Dog |
1,069,846 |
PLAN TO BUY WITHIN 6 MONTHS:
| CD-ROM Drive |
21,768 |
| Cellular Phone |
30,970 |
| Digital Camera |
22,614 |
| DVD Player |
15,761 |
| Laptop |
13,862 |
| IBM Compatible Desktop |
16,390 |
| IBM Compatible Laptop |
4,890 |
| Macintosh or Apple |
4,574 |
| Macintosh or Apple Laptop |
1,483 |
| Modem |
7,166 |
| Pager |
11,027 |
| Personal Watercraft |
2,008 |
| Power Boat Over 22’ |
2,808 |
| Power Boat 22’ or Under |
5,822 |
| Satellite Dish |
22,833 |
| Sailboat |
1,343 |
| Scanner |
15,145 |
PURCHASED IN LAST 12 MONTHS:
| Automotive Accessories |
32,061 |
| Consumer Electronics |
240,667 |
| Furniture |
155,416 |
| Home Furnishings |
918 |
| Outdoor Recreation Equipment |
97,081 |
| Personal Care Supplies |
105,229 |
| Photography Equipment |
31,113 |
PURCHASED ONLINE WITHIN LAST 6 MONTHS:
Purchased 11+ Times
| Purchased One Time |
7,323 |
| Purchased 2-4 Times |
7,518 |
747 |
PURCHASING BEHAVIOR:
| Shop by Catalog/Mail Order |
3,148,946 |
| Subscribe to Cable TV |
1,088,616 |
| Subscribe to Magazine |
1,366,973 |
SOFTWARE MAIL ORDER BUYERS & USERS:
| Purchased Software Through Mail Last Year: |
|
| 1-2 Times |
47,132 |
| 3+ Times |
17,136 |
| Users: |
|
| Database |
118,728 |
| Games & Entertainment |
447,137 |
| Personal Finance Organizer |
246,961 |
| Reference & Education |
427,375 |
| Spreadsheet |
175,159 |
| Word Processing |
262,217 |
TRAVELER SELECTIONS:
| Cruise |
147,463 |
| Domestic Travel |
636,655 |
| Foreign Travel |
130,472 |
| Frequent Travelers |
797,922 |
| RV |
15,728 |
| Vacation Home Owners |
67,485 |
TYPE OF E-MAIL USAGE:
| Used at Home |
31,562 |
| Used at School |
3,997 |
| Used at Work |
10,696 |
|
|
